Privacy is a controversial topic. It became a huge deal in the nearest decade, with the rapid growth of social media and the Internet as a whole. With the development of privacy, the question appears: how businesses can harness rigid privacy regulations to improve customer engagement, trust, and experience? They can own different data but giving control over its privacy to users can drastically change the way businesses are perceived. At one point, privacy regulations can become a powerful tool for organizations to balance their relations with their customers or users. (...)